NXTPlayFB.
A weekly outbound engine for a founder-built platform.

NXTPlayFB is a career-management platform for football players, built by a solo founder. It puts the knowledge and connections an agent normally delivers one-on-one into self-serve software that follows an athlete from high school through the pros and beyond, giving underserved players an affordable way to run their own recruiting. The product was ready; distribution wasn't. Growth depended entirely on the founder's personal network, with no scalable way to reach the high-school athletes who make up most of the market.

We built and run the platform's outbound engine so growth doesn't hinge on one person's network. Every week we deliver 50 qualified player leads, each scored against the ideal profile and paired with a personalized message ready to send. We rotate three message variants and track conversion by variant, and we focus the targeting to match where the platform is strongest. Everything lives in one tracker that calculates the funnel live, broken out by week and by message variant.

For the first time, the founder starts each week with a steady, scored pipeline that doesn't lean on his own contacts. He's actively working the lists, the leads are landing on profile, and the early going has sharpened the outreach approach channel by channel. It's still early, and the tracker is built to surface exactly which variants and segments convert as the data comes in.